MurMur is an online, handmade clothing shop managed by me, Nina. I started sewing clothes for myself a few years ago, and it has become one of the most fullfilling things to do for me! This blog is for those who would like to follow MurMur, read about progress on collections, see the things that inspire the designs, hear about special offers and read DIYs, styling ideas, recipes and interesting links from around the web.
My name is Nina, I'm a 21 year old Swiss-American living in Switzerland. I love animals, I like to collect pretty things (especially if they're old), I dream of living on a small farm, my favorite musical is Sweeney Todd, my favorite plant is lavender, I love travelling, singing and dancing makes me happy, I like to bake and my favorite mountain is Mt. Pilatus in my hometown Lucerne.
I'd like to create collections
that I can add to throughout the years, giving customers the chance to
build a solid wardrobe. Instead of producing a separate, new collection
every season, I'd like to have a couple of themed collections that I
regularly add pieces to.
I'd like to do this for mainly two reasons: I myself am a little tired of ever changing trends. I like to observe them, and every now and then indulge myself, but I'm trying to build a wardrobe that is relatively small, with high quality, compatible pieces. I can still add trend pieces to this every one in a while, but I'd rather save up for a high quality, unique piece. I really like the Idea of continually creating garments that are similar in style and fit, so that customers can pick and choose garments over a prolonged period of time to complete their own wardrobe, with pieces similar in style for every season.
The second reason
is a practical one: I am only one person, and I'm not capable of
producing an entire collection every season. It makes more sense for me
to add new styles in small "batches". Still, I find that I have
different sources of inspiration, that I'd like to process in seperate
collections, similar to how big fashion labels produce new, themed
collections every few months. But, as I mentioned above, this isn't
realistic for me. Plus, I'd like to work on some of these themes for a
longer period of time than just a few months, and I can do that by
regularly adding one or more pieces to the different collections.
Each collection will have a name, a different "inspirational background", and a style that differs from the other collections.
The first of these collections is called Gossamer,
inspired by insects, art deco design and architecture, and vintage
fashion (a mix between the 1930s, 1940s and the 1950s). I am currently
working on the this collection, and plan to release it around may/june
Questions? Comments? Drop me a line: